WHY WE STARTED ONLINE MEDIA?
Photography and online media are interconnected, and below you can read about the connection between photography and online media, and why the online media project was launched. Let’s mention how online media have changed this world and today many people are looking for information on the Internet. The information can be real or fake, but we have focused on the media that will create content about Croatia, and that is in English.
ROLE OF PHOTOGRAPHY IN THE ONLINE MEDIA
Photography plays a critical role in online media. Visual content attracts the attention of users and readers and helps convey information in a very quick, simple, and efficient way. The photo is often used as an illustration of the news, but it can also be used to publish an article or advertising on the Internet. They very often help in creating an emotional connection with users and readers, but also in better understanding of the content.
Online media have a great need for quality photos to attract and retain readers. Photos help online media to differentiate content and help build a recognizable brand.
On the other hand, photography can be used by online media as a means of additional audience engagement, including creating interaction. For example, courses, galleries, polls, or interactive visual stories can be organized that will attract the attention of readers and audiences. Of course, all to increase their engagement.
PHOTOGRAPHY AND ONLINE MEDIA ARE CONNECTED, BUT…
Although photography and online media are related and complement each other, there is a need to keep them separate. Why? Because there are two different types of media. While online media conveys information through text and visual content, photography focuses exclusively on the visual aspect and tries to convey a story through an image.
Photography manifests in the media through visual representations of events, personalities, products, or places. Online media use photos as a means to illustrate and supplement their textual content. The combination of photography and online media can be a very powerful communication tool and contribute to a better understanding and interpretation of information.
WHY DID WE INITIATE THE ONLINE MEDIA PROJECT?
We launched an online media project in mid-2023. A special focus on Croatian clubs and Croatian athletes. That’s why we launched online media with English content.
However, there are several reasons why we have started online media. One of the reasons is the fact that we can promote and manifest our services more easily, which is primarily photography—that way we want to attract new clients and followers. In addition to the above, we want to create and build a high-quality brand as photographers using them. We want to show our style, work, and artistic vision to all our clients, including existing and potential ones, through the media.
With the help of online media, we want to direct interaction with clients and the public and get feedback and suggestions. But we also want to share our knowledge through online media, inspire others with our work, and motivate them for the success they want to achieve.
All online media that we have launched or will soon launch have profiles on social networks or digital services. With this, we want to reach a new audience and clients more easily. And we want to show existing clients how we cooperate with them, that is, that we think of them too.
FOR THE END …
We provide photography, graphic design, (digital) advertising, social network management, and other related services, we have launched online media, and in cooperation with third parties, we can advertise on different media to provide the client with a complete service.
Stay tuned to thesportground.com and copone.co and we will launch more online media soon. Stay tuned!
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